3 Interesting influencer marketing facts

When social media become our necessity, influencer marketing is more and more important nowadays. Some companies have done the research and found out some interesting results.

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70% of teens trust influencers more than traditional celebrities

Many people think that their favorite influencers understand them better than their friends. Another effect of influencer marketing is that brands do not have to waste resources promoting themselves. Influencers can help them speak on their behalf or as their brand ambassador to deliver the message they want people to hear and trust.

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86% of women use social media for purchasing advice

This is important to any company that would like to reach women as their target customers. When it comes to influencer marketing, over half of the women made purchases due to influencer posts with Facebook and Instagram being the preferred platforms.

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40% of customers use Ad-Blocking technology

But influencers can fill the gap. People will not block the favorite influencer, so they read every post from their favorite influencer. This advertising power is more powerful than using the traditional way.

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It is better late than never when it comes to developing influencer marketing. Influencer marketing will be more and more important in the future. Contact us today to set up your marketing campaign and let us inspire you on your journey to business growth.